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HI THERE!

I'M FREDERIC SCHROYENS

ENTREPRENEUR . CONSULTANT . MANAGER CREATIVE . HUSBAND . FATHER

Name: SCHROYENS FREDERIC

Date of birth: 16 / 02 / 1974

Nationality: Belgian

ABOUT ME

I have always been in love with sports & my home town Lokeren. When I was a child, I started playing soccer and was part of the first team of Sporting Lokeren to win the Belgian Cup. Tennis, Shotokan Karate, and at 19 years old I started playing badminton and reached about Top40 in Belgium. My professional career is a real rollercoaster and a bit unusual to be honest. I studied audiovisual production after which I had positions as a copywriter, creative, producer, account manager, account director, mobile manager, founder of my own company, CEO of Sporting Lokeren, responsible for the remodelling and go to market of Start 2 Run app and Hardlopen met Evy app... Since January 2022 I joined Colruyt Group to help them in their health vertical with my digital expertise. I currently work for Jims (fitness chain 100% owned by Colruyt Group) as Chief Digital Officer, responsible for all digital touchpoints internally & externally. 

Interested in my full resumé? You can find it below as a PDF download link. Nothing unusual, but if you are too curious...

MY CAREER PATH

I started my professional career in 1999 as a copywrither/producter at LHHS, later renamed to Air, a famous Brussels ad agency. That same year I moved to D'M&S Communications in Bruges, where I stayed as a copywriter, account director, unit manager,... until January 2006 to found my own company BlueTalk, which was at the forefront of (bluetooth) mobile marketing & applications.  One of the core products was TeamBlogger, a social network product for sports fans. In 2012 I was hired by The Reference as an account manager. I joined the management later on as manager of mobile. Meanwhile I started new mobile consumer services such as iArrive and Edentify (data sharing app for consumers). In June 2016 I became the new general manager of the professional soccer club Sporting Lokeren which played in the Jupiler Pro League in Belgium. In November 2018 I joined Energy Lab, part of Golazo Group, a full-service sport, health and wellbeing agency for recreational, competitive and corporate purposes. I managed p&l and go-to-market for the popular running app Start 2 Run and Hardlopen met Evy (www.start2run.app) . Currently I work for Belgian stock listed Colruyt Group as Chief Digital Officer for Jims, the fitness chain 100% owned by Colruyt Group.

CONTACT DETAILS

PushPull BV, Heiendestraat 47, 9160 Lokeren, Belgium

hi@pushpull.be

BE 0506.694.742

ABOUT


PushPull BV is an innovative management consultancy firm residing in Belgium in the city of Lokeren, located between Antwerp & Ghent. Its core services are product & sales development, management, innovation, transformation, event and (creative) marketing services.